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Google automated the buttons and hid the numbers. Most agencies bundled Google Ads in with your website and your socials, and handed it to a junior. Search Tribe is a Sydney Google Ads agency. Google Ads is all we do.
Your report says your average CPC looks fine. It doesn't mention the $150 click that brought zero enquiries.
Already spending on Google Ads and not sure it's working, or stuck and not growing? That's exactly who we're for.
Andrea has written for
Clicks 1 to 4: $1 each. Click 5: $6.
Your report says average CPC $2. Looks fine.
Except one click just ate 60% of your budget.
Two clicks. $300. Zero enquiries. Dinner for two would have been better value.
Maximise Clicks will get you lots of traffic. That's all it promises. Cheap clicks from people who were never going to buy still add up to real money.
Expensive clicks aren't the problem. Cheap clicks aren't the answer. Clicks that don't turn into customers are.
When a good account stops growing, the instinct is to raise the budget. Usually the cap is somewhere else: which searches you're missing, where the money goes, and what Google is counting as growth.
Google Ads tells you how often your ads don't show, and whether budget or ad rank is to blame. When the searches you miss are your most profitable ones, a bigger budget spread evenly won't reach them.
More budget, same blind spots.
Lump your best and worst sellers into one campaign and the winners never get the budget. Split everything too thin and Google's automation never gets enough data to learn. Either way, what earns can't scale.
Fix the structure, and you can back what earns.
Google's automation is quick to claim people who were already searching for your name. The dashboard grows. Your customer list doesn't.
New customers are the only growth that pays.
We find what's capping you first. Then budget moves towards what's earning, in steps small enough that Google's automation keeps learning.
$100 product. 20% margin. $25 on ads.
That's a 4x ROAS and $20 of profit.
You lose $5 on every sale, and your dashboard calls it a success.
Illustrative example.
And that's before your attribution window claims sales that would have happened anyway. We manage to your margins, not just your revenue.
Google counts whatever was set up as a conversion: form fills, call clicks, even page views.
Smart Bidding can't tell a customer from a tyre-kicker, so it goes out and finds more of both.
Your dashboard says 40 conversions. How many turned into jobs?
We make sure Google is chasing enquiries worth having.
A Google Ads agency by definition, not by menu item.
Not a freelancer who got busy. An agency built on a system, by people who've run search teams at scale.
Former GM of iProspect Sydney and Head of Search at Atomic212. Designed how every Search Tribe account is run.
International speaker: HeroConf and AdWorld Experience.
Written for Search Engine Land, PPC Hero and Search Engine Journal.
Worked with Nike, PlayStation and Virgin at previous agencies.
Makes sure every client gets that standard, every month.
We start with the 20% of the account that drives 80% of your spend and results. The obvious leaks are fixed in week 1: search terms eating budget, auto-applied recommendations switched off, brand kept out of Performance Max. Tracking is checked, and website fixes go to your developer in writing, with the exact tag.
Structure, bidding goals and budgets realigned around what actually makes you money, not what makes your dashboard look busy.
Budget moves towards what's earning and away from what isn't, in steps small enough that Google's automation keeps learning.
We don't change everything at once, because that resets Google's learning and costs you more. Milestones are things we do, not results we promise.
No percentage of your ad spend, so we're never paid to make you spend more. Your fee only moves up when your spend stays in a bigger tier for three months in a row, and your service level moves up with it.
$1,500 to $3,000 Monthly ad spend
$900 + GST
(about $208 a week)$3,000 to $6,000 Monthly ad spend
$1,400 + GST
(about $323 a week)$6,000 to $10,000 Monthly ad spend
$1,900 + GST
(about $438 a week)Every tier includes
Spending $10k+ a month?
Talk to usNo minimum term. Rolling monthly with 30 days' notice. No exit fees.
All prices AUD, exclusive of GST. For businesses only. Invoiced monthly in advance and paid by direct debit. Your first month and onboarding are paid before we start. Save 5% when you pay 3 months upfront, or 10% for 6 months. Last updated 1 October 2026.
We show you what your report is hiding, while you watch.
After the call: a one-page scorecard, pass or fail on every check. See a sample scorecard (PDF)
Systems do the digging. Experts do the explaining.
Before the call, our systems check your account: expensive search terms, automation settings, conversion setup and campaigns limited by budget. Then we spend 20 minutes walking you through what we found, including the changes Google made on its own. Afterwards you get a one-page scorecard: pass or fail on every check.
Read-only access, which we ask for after you book, never before. We can see everything and change nothing. You can remove it the moment the call ends.
No catch, and no obligation. It's how we show you what we look at, and how you decide whether we're worth hiring. If your account is in good shape, we'll tell you that too.
Book the full audit: reconciled data, evidenced findings, recommendations, and a 90-day action plan you keep whether you hire us or not. From $300, depending on account size. If you go ahead with us, the fee comes off your first three invoices in equal parts.
Other agencies have a Google Ads page. We are a Google Ads agency. Most run Google Ads as one service among many, often handed to someone far more junior than the person who sold it. We don't touch your website, SEO or social, so your Google Ads never become the neglected fifth service line.
Every account runs on the same system, designed by someone who has run search teams inside global agency networks. Systems watch the account around the clock and flag what needs attention. Experienced people make every decision that matters, held to one standard.
Not if you're spending $1,500 or more a month on Google Ads. The same problems hide in a $3,000 account as in a $300,000 one, just with fewer zeros.
Often not. Accounts that feel maxed out are usually spending on the wrong searches, bidding towards the wrong conversions, or letting the best products pay for the worst. The Crash Test shows which one is holding yours back. More on where ceilings usually come from above.
No. We manage what happens inside Google Ads, nothing else. If your tracking needs fixing on your website, your developer gets exactly what's needed in writing, with the exact tag, and we check it from inside Google Ads once it's in. More on everything we manage.
No, and be wary of any agency that does. Results depend on your market, your margins, your website and Google's auction, and nobody controls all four. What we do commit to: first fixes are live within 5 business days, and every change is explained in your monthly report.
No. There's no minimum term: it's rolling monthly from day one, with 30 days' notice and no exit fees. Your first month and onboarding are paid upfront, then we earn our fee every month or you walk.
Sydney. We work with businesses across Australia that already spend on Google Ads, all by video call, so it makes no difference whether you're in Sydney, Melbourne, Brisbane or Perth.
Pick a suburb, town or postcode anywhere in Australia or New Zealand and open the Google results a local searcher sees: the ads, the map pack and where you appear. Free, no sign-up.
Try the Local Search SimulatorNo franchise. No offshore team. No call centre. A founder-led Google Ads agency on Sydney's Lower North Shore, working with businesses across Sydney and Australia-wide.
Search Tribe is a Sydney Google Ads agency that does one thing, for businesses across Australia.
Free, live, 20 minutes. Read-only: we change nothing.