PPC Agency Sydney

PPC, or, as the acronym stands for, ‘pay-per-click’ is a form of online advertising where the advertiser is only charged when a user clicks on the advertiser’s ads. Although there are many platforms that charge on a pay-per-click basis, the most popular of all is undoubtedly Google Ads (formerly Google AdWords). In fact for most people PPC is synonym of Google AdWords.

In Google Ads, which ads are shown and in which order, is determined by a real-time auction happening every time there is a search conducted by a consumer that is eligible to show ads. Each advertiser decides how much to bid to have their ads shown. And the bid is the maximum amount that the advertisers are prepared to pay for a click.

However, the actual cost paid for the click will be determined by several factors, including the relevancy and quality score of the keyword on which the advertiser is bidding on, and many more, but most often the actual cost-per-click is likely to be below the maximum amount bidded, or that you are prepared to pay.

Although both target the same user searches, PPC and SEO are very different and should be seen more as complimentary activities rather than one versus the other. In fact often the best results are seen when advertisers invest in both channels.

That is particularly true if your PPC management is executed by the same team working on your SEO optimisation.

Imagine you are a florist based in and delivering to Sydney only; you have a local page on your website that is ranking organically in Google in position 9 for the keyword ‘flowers delivery Sydney’.

The SEO traffic from that keyword is quite low and generates only a handful of clicks per month and no sales. However your PPC Sydney campaign, which is sending paid traffic to the same page has one of the best conversion rates and it’s highly profitable, if the same team is managing both PPC and SEO, then they could use and leverage all the good data from PPC into the SEO optimisation, including learning and insights on what copy works best, or the best search terms.From our experience working on the PPC and SEO management for hundreds of clients, across all industries, we certainly recommend to utilise both PPC and SEO, and if possible at the same time to leverage and take advantage of that holistic approach.

The cost of running PPC campaigns in Google and Bing can vary quite a lot, depending on how competitive the keywords are (which often goes hand in hand with the popularity of the keywords) and how much the advertiser is prepared to pay for the clicks (maximum bid).

But ultimately the cost-per-click is a reflection of its value for the advertiser. For example, the keyword ‘life insurance’ can cost up to 127 AUD per click, but rather than the cost of a click the focus for any advertiser should really be on its ROI, as such it really depends on the value of the product or service offered. In the life insurance example we need to look at the life-time value (LTV) of an insurance policy vs the cost of its acquisition.

No, with Google Ads and most of the pay-per-click advertising platforms there is never a minimum budget required. You can invest as little as you want, and can always turn the investment on and off at any time with no minimum commitment needed.

To get started with PPC management the process is quick and easy. We start with one of the most experienced specialists in our PPC team discussing with you in detail your requirements and objectives on a 30 minutes call.

Whilst in the call our expert will discuss a few ideas, the assessment will also help us to create a detailed brief for you after the call, from which we then create a full strategy and detailed plan for the next 1, 3 6 and 12 months.

All this is totally free and doesn’t require any commitment from you.

For a new campaign we always recommend to start with the keyword research to determine which terms are most relevant and searched by your target audience.

In order to do so we usually require an indication of the estimated budget you will be allocating to that campaign, the targeting criteria, such as the locations and audiences that you want your ads to reach, the objectives and targets, and any other information you are able to share with us that can help with the research.

At the same time our PPC experts will be also conducting additional research and analysis of the data available, including historical performance, industry and competitors data, seasonality trends and broader audience data and insights.

Once we have a clear picture we can then draft a strategy and approach that will be discussed with you and your team, and upon approval of the plan we will be ready to move to the execution phase where we will create a measurement framework to report on key KPIs and goals (leads, sales, revenue, etc), ensure the campaign tracking is in place, tested and working, and we are ready to press go.

Let Search Tribe be your PPC agency Sydney and boost your sales and ROI to a whole new level!

Absolutely! In most of the cases it happens that our clients reach out because they have already a Google AdWords account which either they don’t have the time, resources or skills necessary to manage their PPC campaigns, or because the campaigns are underperforming and not achieving their targets. In either case, our PPC Sydney specialist team can help get you set up, or hand over the PPC management and achieve your desired targets.

If you were to decide to hand over the PPC management of your Google Ads campaigns to Search Tribe, rest assured that you will always retain full ownership and access to your account and campaigns.

The answer is yes, and yes. If for example you are a local florist and only deliver flowers in Sydney, our PPC team of experts can help you setting up a geo-fenced campaign that will only target and reach potential customers located in Sydney, or that are looking to get their flowers delivered in the Sydney region.

Even more, if you only deliver to a smaller area, we can set up a campaign that only targets selected locations in Sydney, by postcode. For instance you could have targeted ads for Mosman, or Surry Hills only.

Google Ads is an online advertising platform developed by Google.

In Google Ads, advertisers pay for the clicks they receive from their ads when these are shown within the Google Search and Partners network, to users searching for their products or services.

The main difference between Google Search and most other forms of online advertising, such as Display, is that whilst users searching are actively looking, that is not the case for the other types of ads. And because users are actively searching, the intent to buy, or convert, of the user is very strong, making Google Search one of the most effective forms of online advertising.

When launched in 2000, Google Ads was called Google AdWords and it was only in 2018 that Google rebranded AdWords to Google Ads.

Absolutely! Our team of PPC Sydney specialists can certainly help with the planning, set up, implementation and PPC management. Don’t trust any PPC company in Sydney. Search Tribe are the only Google AdWords Sydney agency that you will want to handle your Google advertising with full confidence.

Whilst both are run and managed through the same platform, which technically is Google Ads, often when people talk about it they actually refer to Google Search text ads, whereas Shopping Ads are what’s also called PLAs or Product Listing Ads, a different ad format that shows on the same results page but is typically composed of a product image, a headline, the name of the advertiser and price.

How many companies can claim to have nearly 20 years experience managing PPC campaigns and Google Ads (formerly Google AdWords) accounts? We can. That’s because our experience managing Google Ads campaigns goes back to the very beginning of Google AdWords in the early 2000’s.

It was in London in 2001 when we set up and managed our first Google campaigns; so we can truly say that we have seen it all. At that time AdWords didn’t even actually exist. There was a smaller offering from Google called Premium Sponsorship which was on a CPM (set cost per thousand impressions) basis.

You had to send Google your list of desired keywords, they agreed a cost per thousand impressions price (CPM) and away you went. And there were only a very small handful of advertisers really using this product, so there was literally no competition.

As this became more and more popular, Google decided to create a more complex system allowing more advertisers access to their search engines visibility.

We were some of the lucky few that were invited in 2003 to first use Google AdWords, as a trial experiment in the UK. We got to know the system along with our dedicated team at Google London and shared a unique and inspiring journey feeding back to Google on a daily basis, before the system was out of Beta and launched fully for everyone to use.

You won’t find many other teams as experienced with this system as us – we can honestly say we were one of the first people to see and use it in the world!

Since then our team of PPC experts have managed thousands of accounts and campaigns for hundreds of businesses ranging from global enterprises to local startups.

We also have a strong international experience in highly competitive industries and markets (like the UK) that adds to our vast knowledge.

And with time we have developed proprietary tools and refined processes that allow us to be at the forefront when it comes to PPC management and PPC optimisation.

Many agencies today like to use their collective number of years experience to show you how well they know PPC management and understand PPC optimisation but we’ve been there from the very beginning so you know your PPC campaigns are genuinely in very experienced and safe hands with us.