SEO sydney

Not satisfied with your SEO? Not getting the results? Or just starting with SEO and have been offered a cookie-cutter solution? You should expect more.

We provide custom solutions and SEO services for small, medium and enterprise businesses.

Because every business is different, each strategy is unique and data-driven, with a clear focus on maximising ROI and revenue from organic search for your brand, not every brand. Like everything else that we do, we do SEO for our clients as we do it for our own brand and website.

No black hat, no grey hat or obscure and questionable tactics. Just years of experience, SEO best practice and 100% transparency.

SEO Sydney

Rank on page 1 in Google in 90 days

If that’s what you have been promised by your current SEO agency, then you most likely need a new SEO agency. With SEO there are no shortcuts but it’s ongoing hard work and persistence, and even then no one can make such promises (unless you have been guaranteed to rank top for some obscure, never-searched keywords), but rather work towards a solid strategy that focuses on delivering real, tangible results. 

We are not saying that page one and top position in Google are impossible, and make no mistakes, we will always strive for the top spots, but with SEO you really need to be in it for the long haul.

Your SEO partner for the long haul

SEO should be the bedrock of every digital business. The rock-solid foundation that underlines your online acquisition, and drives those visits to your website, those leads, sales and revenue necessary to make a business sustainable and future-proofed. 

That’s why you need more than an SEO agency, you need a partner for the long haul, a marketing company that can help you with a clear vision and strategy for your SEO. We are that partner.

Go for the gold

Gold is always found close to bedrock. So not only we will help you mining tons of data to reach that gold, but we will also strive to find the nuggets that SEO can offer only to the avid miners. 

In such a competitive and ever-changing space, with SEO it’s not just a race to the number one position in Google, but it is also about outsmarting the competition and taking advantage of early opportunities. 

SEO FAQs

SEO stands for Search Engine Optimisation, and it is the process that involves all of the activities and techniques aimed at making sure that a website is optimised for search engines.

 

Search engines rank websites based on a proprietary algorithm that allows them to establish what sites are most relevant to a user search query, and in which order to rank them in the search engine results pages (also known as SERPs).

 

Think about the algorithm as a secret recipe, of which we might know some of the ingredients, but not all of them and certainly not how they get combined together. These ingredients are signals used by the search engines, for example the content of the page is a signal that indicates what the page is about and how it can be relevant to a search query, or the title of the page, which also is a signal search engines use to know what the page is about.

 

But there are many signals (or ingredients) that go into the algorithm (recipe), some on-page, as the ones we have just mentioned, and some off-page like for example the links pointing to the page, which can be used as a signal to establish the trustworthiness and authority of the page. So going back to what is SEO, SEO is also ensuring that the page or content are accessible for search engines to crawl, so search engine optimisation makes sure that there are no technical barriers for search engines to index it.

 

As we briefly mentioned above SEO services can be split between on-page optimisation (or technical SEO), and off-page SEO, which usually consists of outreach and amplification.

In the majority of the cases, the SEO work starts with an audit of the current website to establish how well the site is optimised and built according to SEO best practice.

 

This is what is also often referred to as the SEO technical audit. In the technical audit a SEO specialist methodically goes through an extensive list to address issues which may hinder and negatively affect rankings and customer experience, and to ensure that the website adheres to industry best practice (in that order).

A technical audit is a review and technical assessment of a website where a SEO specialist methodically goes through a comprehensive list of tasks and checks to address issues which may reduce potential rankings, negatively affect customer experience and to ensure the website adheres to industry best practice.

 

Here is when things like redirects, error pages, information architecture of the website, internal links, broken links, title tags, descriptions, heading tags, canonical tags, duplicate content, page load speed, size of the images, structured data, and much more get thoroughly checked and analysed.

 

The audit can be a long job, but luckily there are numerous tools that can help in the process, amongst these some are Screaming Frog, Google’s PageSpeed Insights, W3C Markup Validation Service and Google’s Structured Data Testing Tool.

Outreach and link building are still an important part of the SEO work and usually planned for most SEO campaigns. Since the authority of a website is measured on the ‘endorsements’ it receives from other websites, links are a way to weigh that authority.

 

But it’s not just a matter of quantity and so it’s not the total number of backlinks that determines the rankings of a website, instead is really about the quality and the value of those links, and the domains/websites they are coming from.

 

Therefore rather than 100 poor-quality links, it is of much greater value to have 10 or even 5 but high-quality ones from respected, high authority websites and domains.

 

Think about it this way, if your website was in the education services business, an article from an established local or international university calling out a groundbreaking piece of research you have published, and linking back to that article would have a much higher value to signal Google and the other search engines the authority of your website than a link from a random website outside of your industry.

 

And that is because relevancy is of paramount importance, and also the reason  why it still makes sense and there is value in ensuring that a website is still listed in those directories relevant to its industry.

 

So an SEO outreach campaign is usually to cover those basic directory listings relevant to your industry, and the activity to plan and execute for the strategic amplification of unique, worthy content that is likely to attract quality links.

Since the SEO activities and work should always be crafted around the requirements of each individual website, there is no one-size-fits-all SEO solution that can be easily packaged and priced; so the short answer is that costs will depend and vary based on your unique needs.

 

As such, our team of SEO specialists will always start with an assessment of the SEO status of your website. Once the data is analysed and we have a full picture, we align that with your objectives and targets to build a SEO strategy that is unique to you and has been tailored to your website and requirements.

 

Additionally every response is different based also on the industry, how competitive that industry is, the target audience, et cetera.

 

Whilst there is not a minimum figure, as a very broad rule of thumb on average our clients invest a minimum of $2k/month for best results.

 

But with that said, why not start today with a free 30 minutes strategy session, plus a free SEO audit of your website which includes a review of your industry, your audience and a competitors review, all this worth well over $2,000 in consultancy fees given to you for free. No commitment required, no strings attached, totally free for you today.

This is a very good question. Determining the value of SEO can be a bit complex and must be looked at not just calculating how many leads, sales and revenue organic as a channel drives to your business, but instead it should be assessed first establishing the current baseline value of the SEO traffic.

 

Then the value should be calculated and based on the incremental leads, sales and revenue generated by SEO from non-branded traffic. For example, let’s say that today your SEO traffic drives 100 sales per month worth $100,000, that should be your baseline, so the expectation should be that the SEO value is incremental to that amount.

 

Therefore, if in 6 months time the traffic from SEO is generating 150 sales and $150,000 revenue, of which 40 of the additional sales (and $40,000 revenue) are from non-brand, that is what the SEO work’s true value should be.

 

As mentioned at the beginning, it’s a little bit more complex than this, as some of the SEO work is also aimed at retaining the current status and rankings, so whilst this is just a very simple way to calculate how much SEO is worth, the reality is that the real value can be much higher.

Whether you need SEO for your business or not really depends on your objectives, your targets, and how fast you want to achieve them. The main reason why brands and businesses turn to search (whether is PPC management or SEO, or both) is because the whole point of having a website is that it can be found.

 

If no one, or just a few are aware and can find your business online it’s like having a shop that no one visits, or a partially deserted restaurant with only a handful of patrons. Would you not rather have it flocking with customers, busy everyday and making money.

 

That is exactly what search engines are for, and when we are talking about search engines in Australia, we really mean Google as it has 95% market share. So optimising a website so that it ranks highly enough that it can be found when potential customers are actively looking for your services, and/or products is probably not an option.

 

However, SEO can be a slow burn activity and it can take some time before meaningful results can be achieved. If time is of the essence and you are looking at achieving results fast, then PPC management is your best option as ads can be turned around quickly, and relevant, qualified traffic driven to your website in a short period of time.

The answer is simple, no there is no such a thing, and there are no Google SEO partner agencies, simply because Google does not promote any association or affiliation related to SEO and contrary to the Google Premier Partner program that rewards selected agencies with a Google Premier Partner Agency status for Google Ads, there are no similar programs for SEO.

 

So beware, if an agency is claiming to be a Google SEO Partner, that should raise a big red flag.

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The Search Tribe is the best agency to take your Search and Social Marketing soaring.