Google Shopping

Running an eCommerce business and need a trusted partner to set up, manage and optimise your Google Shopping campaigns? Look no further.

Google Shopping ads are not your normal Google campaign, they require a team technically skilled and experienced with the Google Merchant centre and the optimisation techniques required to successfully create and run Shopping campaigns.

Moreover, in order to get the best results and generate an unprecedented level of sales, revenue, and ROI like only Google Shopping can deliver, you really need a partner like us that partners with Google.

Scale up your Online Business. Drive Sales, Revenue and Profit with Google Shopping

If you run an eCommerce business, Google Shopping is the fuel you need to ignite your online sales. Shopping campaigns can truly generate an incredible volume of highly-qualified traffic straight to your product pages.

Target ready-to-buy shoppers

Not just clicks, but rather attract users actively searching, and in shopping mode. Convert them into your customers whilst they are ready to buy.

A Premium placement

Take advantage of the most valuable placements on the Google Search result page and other Google properties.

Put your products in the spotlight and see the shoppers flocking through the virtual doors of your online shop. Shopping ads are like having your store, and its products, located on the best high-street, you can expect a high volume of footfall.

Not just for online

Google Shopping allows you to also send customers from your online ads in-store with local inventory ads.

Attract nearby shoppers searching in Google, and when they click on your ad they will be sent to a page hosted by Google, showcasing your local inventory, the store details and hours, able to find directions and more crucial info to get them in.

Partner with a Google Premier Partner Agency

And watch your sales skyrocket. To maximise your revenue you need an expert team, skilled in setting up Google’s Merchant Centre, managing and optimising the product feed, and the campaigns.

You need to partner with an agency that partners with Google.

Certified Specialist Google Shopping Advertising Agency

We will help you place your products on Google Search, set up your inventory on Merchant Center and create Google Shopping campaigns.

Case Study

more than 3,000 additional sales and 50% revenue from non brand

In 6 months Google Shopping generated an additional 56% of sales and over 50% of the total revenue from non-branded campaigns.

And we are not talking about small numbers, but we are talking about more than 3,000 additional sales.

This is an extra 500 additional sales on average per month, for the last 6 months.

Not too bad, right?

Get the FREE white-paper with the full case study to see how we did it.

Google Shopping FAQs

In order to get your products featured on Google Shopping, first you will need a Google Merchant account set up in the Merchant Center; this is a mandatory step required to have your shop, products, and product information into Google and make them available to shoppers across Google.

 

You will also need a primary product data feed, whether that is in a static format, such a Google Sheets file, or the list and file are dynamically updated like in the case of an XML file. Alternatively if you have the appropriate structured data you could also get Google to crawl your website and retrieve the product data from there.

 

The feed will have mandatory and optional fields to tell Google about the products, for example the item ID, name, brand, description, link, image link, price, etc. Once the product feed has been submitted and approved within the Merchant Centre and this is linked to your Google Ads account, then you will be able to create a new Shopping campaign in Google Ads using the products from the data feed.

 

From there it will be only a few additional steps to set up the campaign and get your products listed on Google Shopping.

Google Shopping allows advertisers to drive sales online and in-store with ads that show near the search results on Google properties such as Google Search, Google Search partner sites and the Google Display Network.

 

Google Shopping is not exactly a marketplace like eBay or Amazon where the whole interaction with the customer happens within the same platform, but it is more similar to retail CSE (Comparison Shopping Engines) like MyShopping.com.au, GetPrice, ShopBot or PriceGrabber. There, and on Google Shopping, a user running a search for running shoes for example, will be presented with a number of brands and products and be able to compare by product and price.

 

If you are not that familiar with the above CSE, think about more specialist ones, like Finders.com.au or Mozo for credit cards, or Skyscanner and Kayak for flights. Google Shopping is exactly that, an ad platform that allows users to compare and choose directly from the search results page (at least in most cases), and then referring that user to the advertiser website to handle the transaction and complete the purchase, exactly the same way a click from search text ads in Google works.

 

However there are some key differences between Google Search ads and Google Shopping ads. First, is the visual factor of having an image showing alongside the title and price; these elements generally help to pre-qualify users as they select the products based on look and cost.

 

Second, is that as the user is presented with a choice and can compare between products, often Shopping Ads attract more price-sensitive customers.

 

And third, Shopping Ads attract customers with higher intent to purchase; although the option to compare also means that impression and click volumes can also be significantly higher than those from your normal Search campaigns, and it is not unusual for Shopping campaigns to have a lower click-through rate (CTR) and conversion rate.

 

However, on average, the CPC (cost-per-click) for this type of campaign tends to be also much lower, meaning that when well run and optimised, Google Shopping ads can scale and have profitability, delivering high volume of sales at a great ROI.

Improving the performance of Google Shopping is not as simple as it might be for your normal Google Ads text campaign.

 

To start, there are no keywords to target, so the first step lies in the optimisation of the feed itself, including the product title and description. This is where we can optimise for specific keywords.

 

Then you can add keywords, but just negative ones; so we can exclude showing for terms that underperform or are not relevant. And this is where a thorough, methodical and regular review of the search terms is particularly important to drive the best ROAS (Return On Ad Spend): since we cannot choose the keywords to target, reviewing and refining the list of negative keywords is key.

 

Amongst a few other things that can be done, are segmenting the list of items in the product feed into subsets that can be product categories, or groups of items such as best performers for example.

 

The advantage of splitting the list into groups is that we can exclude or pause some, or we can have different bids for each group.

 

Other, more advanced optimisation options are done at the product feed level using rules, such as defining the title and product type using keywords.