The importance of reviewing your keywords negative list

A task that everyone is well aware of it’s importance, but nevertheless many of us seem to struggle to accomplish on a regular basis, or at the least often enough that unwanted spend doesn’t affect the account’s performance.

Reviewing the SQR should be really be at the top of the list, to spot any mismatch that needs to be corrected. Expanding the negatives keyword list is as much as important as adding new terms.

Posted on January 2, 2017 in adwords, search marketing

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