Campaign optimisation. Not enough time? Our secret

Have you ever been in a situation where your campaigns are under performing, they desperately need reviewing and optimisation, but you can’t find the time to work on it? This alone can be a daunting task since you don’t know where to start.

Our secret? Use the 80/20 rule: focus on the 20% that makes up for the 80%.

In 3 simple steps:

  1. Identify the areas of the account where most of the spend goes
  2. Look at those keywords or ads with high cost and low performance to cut off on wastage and inefficient media spend
  3. Reinvest on the terms or ads with high yield where there is an opportunity to increase budgets

Done, and honestly it is that simple.

You’d be surprised how much impact on the campaign’s performance a simple and quick, but highly targeted optimisation job can do.

Posted on December 30, 2016 in search marketing, social media marketing

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